Digital marketing! is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services1. It refers to the use of digital channels to market products and services to consumers2. Digital marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels2. It is a form of marketing for promoting and selling products or services on the Internet
Online methods used to build brand awarenessDigital marketing strategies may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.
Building brand awareness may involve such methods/tools as:
Search engine optimization (SEO)Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.
The importance of SEO to increase brand awareness is said to correlate with the growing influence of search results and search features like featured snippets, knowledge panels, and local SEO on customer behavior.[45]
Search engine marketing (SEM)SEM, also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites. Search ads have been shown to have a positive impact on brand recognition, awareness and conversions.[46]
33% of searchers who click on paid ads do so because they directly respond to their particular search query.[47]
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services1. It refers to the use of digital channels to market products and services to consumers2. Digital marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels2. It is a form of marketing for promoting and selling products or services on the Internet
Online methods used to build brand awarenessDigital marketing strategies may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.
Building brand awareness may involve such methods/tools as:
Search engine optimization (SEO)Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.
The importance of SEO to increase brand awareness is said to correlate with the growing influence of search results and search features like featured snippets, knowledge panels, and local SEO on customer behavior.[45]
Search engine marketing (SEM)SEM, also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites. Search ads have been shown to have a positive impact on brand recognition, awareness and conversions.[46]
33% of searchers who click on paid ads do so because they directly respond to their particular search query.[